MTEL Communication Literacy Skills : Reading Practice Test

What purpose does an author have in appealing to a reader’s emotions?

1. To provide information

2. To persuade or distract from weaknesses

3. To create confusion

4. To establish authority

The correct answer is: To persuade or distract from weaknesses

When an author appeals to a reader's emotions, the primary purpose is often to persuade the reader to adopt a particular viewpoint or take a specific action. Emotional appeals can evoke feelings such as sympathy, anger, joy, or fear, which can be powerful motivators for changing opinions or behaviors. This method is particularly effective in persuasive writing, where the goal is to convince the audience of a position or perspective. In contrast, providing information typically relies on presenting facts and data without necessarily stirring emotional responses. Creating confusion is not a goal of effective writing, as clarity is usually a key objective. Establishing authority involves demonstrating expertise or credibility but does not inherently require an emotional appeal. Thus, the appeal to emotions serves the specific intent of persuasion, making it the most fitting purpose in this context.